Introducing EMV credit card chip technology –

confidence in a smarter world

Help protect your customers and your business

When it comes to enhanced security for your customers, chip-activated terminals are taking things to a whole new level. So how does it work? Chip cards and chip-activated terminals work together to protect in-store payments for mass chain stores. A unique one-time code is generated behind-the-scenes that is needed for the transaction to be approved—a feature that is virtually impossible to replicate in counterfeit cards. It’s easy for your customers to use and for you to adopt.

EMV_Merchants_In_Store_1

Fraud Protection

  • When you upgrade to chip technology, you continue to be protected from counterfeit fraud losses

  • Starting October 1, 2015, businesses that don’t accept EMV chip card transactions may be responsible for any resulting counterfeit fraud

  • Similarly, effective October 1, 2017, credit card transactions made at Automated Fuel Dispensers will be included in the Liability Shift Policy

Learn more about liability shifts  

Seamless checkout

  • EMV chip cards are easy for your customers to use

  • Once your chip card terminals are enabled, customers will insert their cards into the terminal and follow the easy on-screen prompts

Good for business

  • Investing in security shows your customers you care about securing their payment card information, which positively enhances your brand

  • Investing in chip technology helps pave the way for mobile and digital commerce so you can offer more services and conveniences to your customers

Prepare for the future

If you haven’t yet adopted Visa chip technology, there are a few things to keep in mind:

  • Customers can still swipe their chip-enabled card at your terminals using the magnetic stripe on the back of the card

  • Customers can still use their cards over-the-phone or online just as they always have

  • Insert or swipe—your customers are always protected from unauthorized transactions with the issuing bank’s Zero Liability Policy